eCommerce SEO Strategy: A 6-Step Process to Drive More Sales and Signups

Our approach to eCommerce SEO Strategy at Cove has always been about generating more sales and revenue from organic traffic (not just pageviews). 

We identify the most valuable keywords that your ideal customers are searching for. Then, we create or improve content for products, product categories, collections, and article pages to rank for these keywords.

During my career as an in-house SEO working with agencies and as a consultant advising other companies, I’ve learned that many agencies and eCommerce marketers struggle to achieve SEO results that drive business growth. 

Specially: 

• They don’t focus on category and product pages because they think they can’t rank above Amazon, Walmart, Target, Home Depot, and other eCommerce giants.
• They do not know how to prioritize and work with limited development resources when solving technical SEO issues.
• They produce a lot of articles on the blog that drive traffic but don’t see meaningful increases in new customer acquisition, sales, and revenue.

Unlike other channels like performance marketing or email, where you don’t have to wait for results, SEO takes time and can be unpredictable. So, if you really want to generate ROI from SEO, these are the common problems your eCommerce SEO strategy should address.

In this article, we explain why these problems are so common among eCommerce businesses that try to do SEO. And then, we walk through a 6-step process to create an eCommerce SEO strategy that solves these problems based on the process we use at our agency.
 

Naman Nepal

Naman is the founder of Cove. He has 10+ years of experience executing SEO and growth for eCommerce and SaaS companies.