How to Set Up WordPress Blog in Shopify Subfolder Using (Reverse) Proxy

We work with a lot of eCommerce companies that have migrated to Shopify from platforms like WooCommerce and Magento. Before they migrated to Shopify, these companies usually operated a WordPress blog on the same domain as their main store.

A recurring issue we've observed with these companies is that they neglect to consider the impact of migrating to Shopify on their existing blog structure until they reach the latter stages of the process. It's during the last stages they realize that the constraints of the Shopify platform do not allow them to use the old WordPress blog URLs.

This issue introduces a host of additional challenges for eCommerce businesses that heavily invest in content. Many content writers who have grown accustomed to WordPress often find managing content on Shopify difficult and time-consuming. To preserve the SEO value of the blog after moving to Shopify, you must create redirects for all the URLs on the blog and update all internal links to avoid redirects on internal links.

To address some of these issues, many companies continue using WordPress for their blog by migrating it to a sub-domain, separate from their main Shopify store. However, this change often leads to a decline in traffic and rankings of not just the articles on the blog but also the category and collections pages in the main store. 

Naman Nepal

Naman is the founder of Cove. He has 10+ years of experience executing SEO and growth for eCommerce and SaaS companies.